When weekday occupancy looks full and rooms yield still slips
A house can post eighty occupied rooms on a Tuesday and still take less rooms money than a quieter Thursday. The difference usually sits in mix, not in the occupancy percentage.
Journal
Short pieces on occupied nights, mix, and the papers that go to a hotel-group board. Nothing here is a promise that occupancy will rise.
A house can post eighty occupied rooms on a Tuesday and still take less rooms money than a quieter Thursday. The difference usually sits in mix, not in the occupancy percentage.
A contracted block can keep the occupancy column honest while the rooms that would have walked in at a higher rate never appear. The arithmetic is simple; the argument at the weekly meeting is not.
A neighbouring house can be fuller for reasons that have nothing to do with your rate. Location on the ring road, a contractor contract, or a wing of twin rooms will move the set more than a new breakfast menu.
In April and October the breakfast room often tells the occupancy story more honestly than the rooms board. Covers that do not match occupied rooms are a clue, not a kitchen problem.
Directors do not need every occupied night restated. They need the empty-night clusters, the mix shift, and the houses that have been carrying the estate.