A small occupancy desk, not a hotel company

Why Maidenwell

The practice sits at 71 Cunnery Rd, Maidenwell, LN11 9RJ, United Kingdom — inland of the Lincolnshire coast, among coaching inns, market-town houses, and the groups that own a handful of them. The location is deliberate. Occupancy arguments in this county still turn on race weeks, school holidays, contractor occupancy at the food plants, and whether the east wing was actually on the board.

We are not a hotel operator. We do not take guest reservations. We do not sell rooms. We read how rooms were filled after the night has closed, and we visit houses when the file and the floor plan disagree.

How the practice started

Eleanor Vickers spent years as rooms controller for a coaching-inn group whose Tuesday occupancy always looked healthier than the rooms money. The weekly meeting argued about rate while the mix — contractor singles, a quietly cancelled wedding, twins sold as doubles — did the damage. Content Fieldhub was set up so that reading could be done for groups that do not keep a dedicated occupancy person, and for groups that do but want a second pair of eyes before the board sits.

How we work

We ask for extracts before opinions. We reconstruct occupancy from night audits when a tidy occupancy report does not exist. We walk the inventory when out-of-order rooms have been left in the available count. We write in sentences, not in a stack of unexplained occupancy percentages. We will say when a competitive-set occupancy number cannot explain a house that sits on a different road, with a different room mix.

We decline work that would require us to operate the booking engine, to promise a lift in occupancy, or to reprint a daily flash as if it were a board paper.